The Number One Summer Digital Camera Killer

Many times I have spoken to people that suddenly cant figure out why their camera stopped working suddenly in the summer time. Its been a long day so I am going to make this short and sweet. Remember, digital cameras are electronics with tiny wires and connections that can measure in microns, and these tiny [...]

How to screw up and look like an amateur photographer, BIGTIME

Recently I did a shoot for a client I had been seeking to land for nearly 5 years. It was today that I learned two of my most important lessons in photography thus far, and a couple less important ones as well. After five years of shooting automotive editorial, I had become comfortable with the [...]

Using A Gray Card For Exposure

There are many people out there that believe in the metering systems in today’s cameras so much that they claim there is no need for gray cards or light meters, and this simply is not true.
A reflected light reading will never be as accurate as an incident light reading. There are more than likely quite [...]

Welcome To Shoot. Edit. Publish.

Welcome To Shoot. Edit. Publish. This site has been created to educate you on all things imaging. Being industry professionals, we have noticed that in the real world, many industries are tied together. On the internet and in the classrooms of today’s schools, media dexterity is not often taught the way it should be. There [...]

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